Speaking of purchase, another attractive aspect of Affinity Designer is the pricing model. Now, Affinity Designer's sister product Affinity Photo had been making waves over on Apple devices winning countless awards and rave reviews from industry critics and users alike so their pedigree was certainly good meaning I had high hopes even before I'd made a purchase.
I've always been frustrated by the the lack of a dedicated software package specifically for web designers (please no-one mention Macromedia/Adobe Fireworks) and catering to their unique needs so I was intrigued and excited when I heard about Affinity Designer by Serif. But why would you? Because there's nothing else. So, you might well ask, and I often do, what has Photoshop got to do with web design? Well, not much to be honest other than by using the tools within it, mostly designed for the photographers it's aimed at, it is possible to create a website design in the same way it's entirely possible to recreate the Mona Lisa in Microsoft Paint.
Following all the fuss made over doctored images in newspapers and magazines the term "Photoshopped" even entered the public's conscious some time ago making the humble software package something of a pantomime villain wielded by unscrupulous image editors.
Photoshop, as the name clearly suggests, is a piece of photo editing software aimed squarely at professional photographers to allow them to modify, tweak and improve their digital images. Every site design I've ever created began life as a blank canvas in Photoshop. As the senior member of staff on the team (in terms of age, not rank) I've been designing websites for a long, long time and much has changed during this time in terms of what the sites I create look like but one thing has remained constant: Adobe Photoshop.
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